Gratitude Chicago is a Black-owned, community-based streetwear brand founded in 2019 by brothers Nicholas and Malcolm Fox. Built around the belief that gratitude should be practiced in everyday life, the Chicago brand combines contemporary streetwear with a commitment to giving back to the communities that helped shape its founders.

Gratitude’s apparel collections include T-shirts, long-sleeve shirts, sweatshirts, jackets, pants, coordinated sets, and other everyday pieces. The brand emphasizes premium fabrics, comfortable fits, and distinctive graphics and embroidery inspired by Chicago, sports, streetwear culture, and its signature gratitude-focused message.

Headwear is another major part of the collection, with fitted caps, trucker hats, beanies, and other accessories featuring Gratitude branding and original designs. Limited releases and collaborative collections give customers additional options beyond the brand’s core apparel.

Community involvement is central to Gratitude’s identity. The company has used apparel collaborations and fundraising initiatives to support scholarships, educational programs, and Chicago students. Its projects have included collaborations with Chicago Scholars and Cubs Scholars, scholarship fundraising with Project Love Chicago, and support for STEM programming at Wendell Phillips Academy High School.

Gratitude has also collaborated with major retailers and organizations while remaining rooted in its Chicago origins. Through clothing, creative partnerships, and community investment, the brand aims to make gratitude more than a message printed on apparel—connecting personal style with a broader culture of appreciation and giving back.