KHOI is a Black-founded jewelry and accessories brand based in Chicago, specializing in sculptural statement pieces that combine art, fashion, and personal expression. Founded in July 2022 by Ghanaian-born artist and entrepreneur Hayet Rida-Amissah, the brand creates distinctive jewelry collections inspired by storytelling, culture, and the founder’s creative experiences.

KHOI approaches jewelry as wearable art, emphasizing bold shapes, unexpected details, and designs that encourage individuality. Each collection explores a particular theme or creative concept, with pieces produced in limited quantities.

The brand’s jewelry selection includes statement earrings, sculptural hoops, necklaces, rings, bracelets, bangles, and brooches. Its designs range from minimalist accessories to oversized, architectural pieces that serve as focal points for an outfit. Many styles are available in different colors, finishes, and sizes, giving shoppers options for everyday wear and special occasions.

Beyond jewelry, KHOI offers handbags, tote bags, sunglasses, bag charms, and other fashion accessories. Its collections bring together contemporary design and artistic experimentation, creating pieces that complement a variety of personal styles.

Rida-Amissah draws inspiration from her upbringing in Accra, Ghana, her exposure to African art and literature, and her professional background in creative strategy and brand storytelling. Rather than treating accessories as purely decorative objects, she uses each collection to communicate ideas, emotions, and experiences.

KHOI also shares styling inspiration, behind-the-scenes design stories, and customer features through its online editorial content.

Available through its online store, KHOI offers shoppers distinctive jewelry and fashion accessories designed for self-expression, creativity, and making a statement.