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About this Business
Cheurlin Champagne is a Chicago-based premium Champagne brand bringing French grower-produced sparkling wines to customers across the United States. Led by NBA Hall of Famer and entrepreneur Isiah Thomas, the company combines generations of French winemaking expertise with a commitment to craftsmanship, sustainable vineyard practices, and distinctive Champagne.
The brand’s heritage dates to 1788, when the Cheurlin family began producing Champagne in Landreville, France. Nine generations later, the family continues cultivating grapes in the Aube region of Champagne, an area known for its limestone-rich soils and Pinot Noir vineyards.
Cheurlin’s American presence developed through a partnership between Isiah Thomas and French winemaker Thomas Cheurlin. Together, they introduced the family’s Champagne to the United States through ISIAH Imports, connecting traditional French production with a growing American audience.
The collection includes Brut Spéciale, Rosé de Saignée, Célébrité, and Le Champion. Each expression showcases different grape varieties, aging techniques, and flavor profiles. The flagship Brut Spéciale combines Pinot Noir and Chardonnay, while the Rosé de Saignée is produced entirely from Pinot Noir.
Cheurlin emphasizes low-dosage and zero-added-sugar Champagne styles, allowing the natural characteristics of its grapes to remain central to the finished wines. Its production methods include hand-harvesting, extended aging, and traditional bottle-handling techniques.
The brand’s Champagnes are available through participating wine and spirits retailers, restaurants, and online retail partners. Customers can use its website to explore individual expressions and locate participating retailers.
With its combination of French winemaking heritage, Chicago-based entrepreneurship, and carefully crafted Champagne, Cheurlin offers a distinctive collection for celebrations, gifting, and special occasions.
